The most important factor in the success of a website or blog is the organic search traffic it is getting. Organic search traffic is the traffic the website is getting though search engines. When a user searches in the search engine for a keyword, websites having very good SEO is listed in the first page of the search engine results page. Usually websites in the first page of the results page for a competitive keyword will get a huge amount of organic search traffic.
How important is organic search traffic?
Organic search traffic is very important because they are potential customers. They may be searching the web to get reviews on a product or to get the details of the product. So when they reach your website for your targeted keyword, chances are high that they will buy the product from your website. So it is very important to rank high in the targeted keyword for your niche, which will bring you a lot of traffic with potential customers.
Why new websites and blogs don’t get much organic search traffic?
There are many reasons why a new website or blog is not getting organic search traffic. Here I will write some of the most common reasons. One of the main reason your new blog or website is not getting organic traffic is because of the Google sand box effect. According to this theory of Google sand box effect, Google may prevent new domains from reaching high rank for competitive keywords in search engines results page. This is to prevent spam because new domains may use spamming to get high rank in search engines results page. The amount of time a domain may remain in sand box may vary. On an average a new domain will remain in the sand box for a period of six months or more.
Another thing which may be affecting the organic search traffic on your website is that your website or blog may not be search engine optimized. You have to do both on-page SEO and off-page SEO to gain organic traffic from search engines. On page SEO includes things like writing quality content, using proper keywords, titles and URLs etc. You can use long tail keywords to easily rank higher for the keyword. You should avoid keyword stuffing and instead use latent index semantic keywords to improve ranking. Off-page SEO involves building quality back links using guest posting, forum submission etc.
If you blog or website is search engine optimized and have very good content and still not getting good organic search traffic then the reason should be mainly due to Google sand box effect. In that case you will have to wait for six months or more to get good amount of traffic from search engines. In that time you should add more and more quality content and try to get good quality back links, because later it will help you a lot to get good amount of organic search traffic from search engine results page.