Search Engine Marketing
Search Engine Marketing (SEM) is a way of marketing in which a website or blog is promoted by ranking higher in the search engine results page for a particular keyword. Search Engine marketing consists of two processes. The first process is to gain organic traffic through un paid methods using Search Engine Optimization (SEO) and the second process involves gaining traffic using paid methods like Pay-Per-Click (PPC).
Search Engine Optimization
Search Engine Optimization (SEO) is the process of gaining organic traffic from search engines by making the website or blog optimized for search engines. A search engine friendly blog or website will easily get a higher ranking in search engine results page for a particular keyword. Search engine optimization involves two types of method namely on-page seo and off-page seo. On-page seo involves optimizing the blog or web page for seo. Off-page seo involves earning quality backlinks through guest posting, blog commenting and from forums. You can read more about serach engine optimization from the post SEO tips for beginners. Now a days there are plenty of tools available for seo which can be used for improving the seo score of website or blog. Some of the available tools include keyword planner which is a free tool available from google, which can be used in keyword research. One of the paid tools available is HitTail which can be used in finding long tail keywords for your website or blog. You can read more about HitTail from the post HitTail-Search Engine Optimization Tool.
Pay Per Click (PPC)
Pay per click (PPC) is an online advertising method in which traffic is directed to the advertisers blog or website for which the advertiser pay the publisher when an advertisement is clicked. Usually advertisers bid for keywords for their niche . When a user searches for this keyword an advertisement is shown in the search engines results page or in the website or blog listed in the serach engines results page. Google adwords is one of the most popular PPC program in which the advertiser pays for the click on the advertisement.