Email marketing is the process of sending commercial messages to your potential customers or current customers. The content of the email can be advertisements, request for business etc. The purpose of email marketing is to enhance the relationship with your customer. The advantage of email marketing is that it is cheaper when compared with other forms of marketing like making a telephone call to your customer or sending a postal letter.
Email Marketing Software
Now a days there are many email marketing software available which will help you manage your email marketing. Today I will introduce you an email marketing software called Zoho Campaigns. This software will help you manage your email marketing campaigns. There are different types of plans available depending on the amount of subscribers you have. The best part is that there is also a free plan available in which you can have 2000 subscribers and 12000 emails per month. More details about plans and pricing can be found at https://www.zoho.com/campaigns/pricing.html
After logging into your account you can create a mailing list of your subscribers. First click on the Contacts link in the menu. Then in the screen appeared click on the ‘List Management’ tab.
Then click on the ‘Create Mailing List’ link in the center of the screen. Then you will see the below screen.
You can enter the name of the list and then select the ‘Sign-up Form Subscription Option’. If you want to add a Sign-up form in your website through which customers can subscribe themselves then you can select the ‘Allow’ option, otherwise you can select the ‘Not Allowed’ option. Then click on the ‘Save and Add Contacts’ button. Next you will see the below screen using which you can add subscribers to your mailing list.
Next you can click on the ‘Email Campaigns’ link in the menu. You will see the below screen.
Then click on the ‘Create Email Campaign’ link in the center of the screen. In the following screen enter the neccessary details like name of the campaign, subject of the email, Sender Name, Sender Email and Reply-to Email. Then click on the ‘Create Content’ button. In the next screen you can choose, import or create your own email template. Then click on the recepients button and in the appearing screen select the mailing list you created earlier and click the proceed button. Now you have successfully created your campaign, there is option to send a test email and send your campaign for review.
Integrating With Your WordPress Website
You can integrate your Campaigns account with your website using API. There are plenty of plugins available which will help you insert a form in your website through which you can add new subscribers. Here I will show you how to integrate it using the plugin Campigns Integrator. You can download the plugin at https://wordpress.org/plugins/campaigns-integrator/. After downloading the plugin extract the contents into your WordPress plugin directory and activate the plugin. You can find how to install a plugin at Install a new plugin in WordPress . After acivating the plugin click on the Campaigns Integrator menu available on the side bar. In the screen enter the Auth Token which can be found at https://campaigns.zoho.com/home.do#settings/api .
You can add the form in a Post or Page by inserting the short code [zohocampaign list_key=””]. Here you should enter the key of your contact list into which subscribers should be added. You can find your list key by visiting https://campaigns.zoho.com/home.do#contacts/list and then select the contact list. In the List Tools tab you will find the list key. You can also use Contact form7 to create the form and integrate with this plugin. Just use the id of your Contact form7 form [zohocampaign list_key=”” contact_form7_id=”5″]. To enable the recaptcha you can write the short code as [zohocampaign recaptcha=”enable”]. After publishing the post you will see the form through which users can register for your mailing list.