SEO (Search Engine Optimization) and why it is indispensable

What is SEO?

SEO is an essential part in the development or modification and maintenance of internet campaigns and Web pages, either to improve dissemination or to be known worldwide. A properly done SEO will provide the various search engines, obtaining data page.

This set of measures not only provides technical assistance but is also a highly relevant content. A disproportionate technical quality of workmanship will be meaningless if the texts are empty of interest. Some companies in the past included textbooks on their pages and thus, got a penalty.

SEO content managers, therefore, are a consequence of doing work on our website well and therefore, the axiom is:

  1. Work according to what is specified in the search engines and keep your precepts.
  2. Search engines give a preferred position.
  3. In a preferred position, you get better traffic.
  4. More traffic, more sales.

From time to time, search engines change their rules and you have to be attentive to them not to lose your natural traffic but there are three indisputable rules that help us always get a good SEO:

Content: It has to be of high quality. The content has to be according to the objective of your page.

More content: In a disciplined manner, you need to update it at least once every month.

The flexibility in traffic sources on a certain website has three origins:

  1. Search Engines (SEO Importance)
  2. Referral traffic
  3. Direct traffic

SEO Factors that increase the diversity of “possible outcomes”

These factors consist essentially of the particular characteristics of the web pages because depending on their characteristics, the web will respond in one way or another to a particular SEO stimulus.

Here, I quote the most important diversity factors of the “possible outcomes” within the positioning:

  1. Authority page

Depending on whether you have more or less authority, it is easier or more difficult for a website to be able to rank, although, increasingly, it is common to see pages with little authority (and other more developed factors) in the top positions.

  1. Domain Age

A senior, greater ability to rank and to “absorb” more aggressive SEO actions (such as receiving a lot of links) is essential.

  1. User URL response to position

The URL has a good response is equivalent to say that that particular article has been most interesting and read by a large number of people.

  1. User domain response in general

Denotes the interest generated by the domain to the general public, taking into account its entire URL. A greater interest and greater RU is easier to rank in search engines.

  1. Linkbuilding the web and URL

And finally, one of the known factors – a higher quality of links received is easier to position.

Depending on the progress of each of these factors in a given web, the results of applying SEO actions on a page will be one or the other.

In short, one of the best ways to understand well what SEO is and how it applies today is working in a personal capacity by positioning it in your own web pages. This is my viewpoint. What’s yours?

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